Colour Psychology with Tracey McLeod

Hi, I’m Jan Hogarth, a residential and renovation specialist architect from PlaceMate Architects in Brisbane.

Let’s talk about Colour Psychology. I want to welcome Tracey McLeod from Show Homes in today’s video. Tracey and I have been working together for about ten years. Working with her has been a great collaboration. Tracey helps our clients pick the correct colours for their homes, as it often becomes a problematic process. Tracey aims to ease this challenge by sharing her knowledge and expertise, saving our clients time and angst.

1. Colour Psychology Strategy

What is the Colour Psychology? The first step in the colour psychology process is to ask our clients to select three colours they like and don’t like. Once they have chosen the six colours, we lay out the selection with black, white and grey. The purpose of determining the colours they like and dislike is to determine what they are drawn to rather than overthinking it. If our client has a partner, we will narrow both sides of the selection process to a colour range that both partners are okay with. The Colour Psychology process aims to create a space for our clients with a welcoming exterior and comfortable interior.

2. Colour Psychology Project Example

A few years ago, Tracey and I worked on a Brisbane-based property that utilised the Colour Psychology process. The couple we worked with on this project was amazed and delighted at how it turned out and couldn’t believe it worked. This property may not be everyone’s cup of tea, but the owners wanted a lovely, quiet home that nobody would look at when they drove by. The owners of this home chose a range of colours, including blues, greens, and orange-whites. As our colour bases, Tracey put together this palette that resonates with the colours selected. When going through the colour process, the idea is to create flow in the design and home. Working on this project, we also consider the pieces of art the family owns; for example, they had this gorgeous owl painting in the living room. The colour process in this room was to link colours of furnishing and materials to match the painting, to make the room have a consistent tone.

3. Principles of Colour Psychology

With over a decade of experience working with Tracey and her Colour Psychology process, we have found that 60% of people chose white for the interior of their homes for fear of getting it wrong. It’s also important to mention whether you are renovating your home to sell it. If you are, the Colour Psychology process may not be for you. However, if you are renovating your home that you will live in for the next 15 or 20 years, you don’t have to go bland, choose colours that help nourish your life.

As mentioned, the Colour Psychology process starts at the beginning. During the initial designs, Placemate will also develop a 3D render of the home to share with the client to gauge their viewpoints. With the correct colour on the interior and exterior, we can see what changes to make to fit the client’s goal.

Colour Psychology is all about creating home that your whole family can unwind but also have fun in. If you have an upcoming renovation and want some Interior Design guidance, please reach out to Tracey McLeod from Show Homes.

If you’re considering a home renovation and you want to talk through your Queenslander renovation architects guide needs, request a site visit so that PlaceMate Architects can help make it come together in a really effortless way!

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